Apple is poised to make a significant impact on the foldable smartphone market with the anticipated release of its first foldable iPhone. Analysts suggest that Apple’s entry could rejuvenate a segment that has recently experienced a slowdown. The global market for foldable smartphones saw an 8% decline in shipments during the first half of 2026. However, market research firms predict a robust recovery in the latter half of the year, with annual shipments expected to reach around 23 million units and continued growth anticipated into 2027.
Industry experts forecast that soon after the launch of its foldable device, Apple will capture a significant share of the market. According to Smart Analytics Global, Apple could command 25% of global foldable smartphone shipments by the close of 2026, potentially increasing to approximately 41% in 2027. The introduction of Apple’s foldable iPhone is predicted to turn foldables into one of the fastest-growing segments within the smartphone industry.
Despite its promising entry, the foldable iPhone is expected to face initial challenges. The complexity of manufacturing foldables may lead to supply constraints, and with a projected price tag exceeding $2,000, demand might be limited at first. Apple may initially roll out the device in selected markets before considering a global launch. Research firm IDC anticipates that Apple could ship over 17 million foldable iPhones by 2027, potentially securing around 40% of the global foldable market share.
The overall market for foldable smartphones is projected to grow significantly. IDC estimates a rise to 22.9 million units in 2026, marking a 12.6% increase, followed by an anticipated 18% growth in 2027, reaching approximately 27 million units. Apple’s launch could reshape the competitive dynamics, posing a challenge to established players like Samsung, Huawei, Vivo, and Xiaomi.
Reports indicate that Apple’s first foldable iPhone might feature a 5.5-inch cover display and a 7.8-inch foldable main display. The device is also expected to include Touch ID, an A20 Pro chip based on a 2-nanometer process, and dual 48-megapixel cameras. If Apple successfully navigates the manufacturing complexities and addresses its high price point, its entry could significantly boost the foldable smartphone market and rapidly position the company as a dominant force in this technological innovation.