Soundtrack to Success: K-Pop Musical Conquers Both Netflix and Music Charts

A new film has demonstrated the powerful synergy between streaming and music. “K-Pop Demon Hunters,” an animated musical, has achieved a remarkable double victory, becoming Netflix’s most-viewed film while simultaneously dominating the music charts, proving the K-pop formula is an unstoppable force.
The movie’s primary achievement is its record-breaking 236 million views on the streaming service, a number that pushed it past the star-led “Red Notice” to claim the top spot. This success shows how an integrated musical experience can create a deeply engaging and re-watchable film that resonates with a massive global audience.
While it has the most individual viewers, its total screen time statistic is slightly different. The film’s 23 billion minutes watched make it the third-most-watched by that metric, behind “Red Notice” and “Don’t Look Up.” This is largely due to its efficient 100-minute length compared to its competitors.
The movie’s musical prowess is undeniable, with its soundtrack launching four songs into the coveted top 10 of the Billboard Hot 100. This dual success on screen and on the radio, coupled with a confirmed sequel, cements “K-Pop Demon Hunters” as a true multimedia franchise.